Case Study - Brightening the Play Experience: McDonald's Playplace Signage Installation

Overview

For McDonald's location in Brownsville, a unique signage update was undertaken to enhance the appeal of the restaurant's PlayPlace feature. This initiative was part of McDonald's commitment to providing a vibrant and inviting space for families, with a particular focus on the younger guests.

The project's centerpiece was the installation of a new, eye-catching sign above the PlayPlace entrance. Designed in McDonald's signature yellow, the bold "playplace" signage transformed the exterior facade, infusing it with a playful energy that resonates with the joy and excitement McDonald's aims to provide for each visiting family.

Crafted from premium, weather-resistant materials, the signage stands as a testament to both quality and the brand's dedication to creating memorable experiences. Its prominent display serves not only as a guide to fun and engagement within but also as a landmark within the community, signaling McDonald's as a destination for family-friendly enjoyment.

The success of this signage installation at the Brownsville McDonald's restaurant has set a standard for location-specific branding, aligning the global McDonald's image with a tailored approach that speaks directly to the local patrons.

What we did