Case Study - Brightening the Play Experience: McDonald's Playplace Signage Installation

McDonald's aimed to refresh their Playplace branding with vibrant and inviting new signage that would catch the eye of families and children, reinforcing the fun and safe environment that McDonald's provides for its younger customers.

Custom Signage Design & Installation


For McDonald's location in Brownsville, a unique signage update was undertaken to enhance the appeal of the restaurant's PlayPlace feature. This initiative was part of McDonald's commitment to providing a vibrant and inviting space for families, with a particular focus on the younger guests.

The project's centerpiece was the installation of a new, eye-catching sign above the PlayPlace entrance. Designed in McDonald's signature yellow, the bold "playplace" signage transformed the exterior facade, infusing it with a playful energy that resonates with the joy and excitement McDonald's aims to provide for each visiting family.

Crafted from premium, weather-resistant materials, the signage stands as a testament to both quality and the brand's dedication to creating memorable experiences. Its prominent display serves not only as a guide to fun and engagement within but also as a landmark within the community, signaling McDonald's as a destination for family-friendly enjoyment.

The success of this signage installation at the Brownsville McDonald's restaurant has set a standard for location-specific branding, aligning the global McDonald's image with a tailored approach that speaks directly to the local patrons.

What we did

  • Brand Reinforcement
  • PlayPlace Signage
  • Family-Friendly Design
  • Visual Communication
  • Durable Materials
  • Bright Color Scheme
  • Outdoor Signage
  • Customer Engagement
  • Community Landmark
  • Iconic Branding
  • Local Marketing
  • Installation Excellence

The new PlayPlace signage has been positively received. We appreciated the team's promptness and professionalism during the installation, contributing to a smooth upgrade of our storefront.

Brownsville Tx.
Visibility Increase
Customer Interaction Growth
Enhancement in Brand Recall
Reduction in Sign Maintenance

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  • Gulf Coast Sign Company
    951 Falcon Blvd.
    San Benito, TX 78586