Case Study - Revitalizing Whataburger's Brand Presence: Pylon Signage Project
Whataburger aimed to boost its brand recognition with an eye-catching, illuminated pylon sign. This redesign was focused on encapsulating the brand's iconic style while maximizing visibility and legibility, ensuring it stands out to customers around the clock.
- Client
- Whataburger
- Year
- Service
- Sign Design & Pylon Signage Installation
Overview
Whataburger in McAllen required a signage solution that would enhance their visibility to passing traffic and reinforce their brand's presence. The project involved developing a pylon sign that is both eye-catching and representative of Whataburger's brand image.
This new sign serves as a beacon, attracting customers to Whataburger's 24-hour service. The design and installation were strategically executed to ensure the sign is visible from various angles and distances, making it a new landmark in McAllen.
What we did
- Custom Pylon Signage
- 24-Hour Visibility Design
- LED Illumination
- Weather-Resistant Materials
- Brand Consistency
- Professional Installation
The new sign has become a landmark for both locals and visitors alike. We value the Gulf Coast Sign Company's commitment to delivering high-quality work that aligns perfectly with our brand's ethos.
McAllen Tx.
- Increase in Nighttime Visibility
- 35%
- Growth in Drive-Through Traffic
- 20%
- Reduction in Energy Costs
- 30%
- Customer Feedback Rating
- High