Case Study - Revitalizing Whataburger's Brand Presence: Pylon Signage Project

Whataburger aimed to boost its brand recognition with an eye-catching, illuminated pylon sign. This redesign was focused on encapsulating the brand's iconic style while maximizing visibility and legibility, ensuring it stands out to customers around the clock.

Sign Design & Pylon Signage Installation


Whataburger in McAllen required a signage solution that would enhance their visibility to passing traffic and reinforce their brand's presence. The project involved developing a pylon sign that is both eye-catching and representative of Whataburger's brand image.

This new sign serves as a beacon, attracting customers to Whataburger's 24-hour service. The design and installation were strategically executed to ensure the sign is visible from various angles and distances, making it a new landmark in McAllen.

What we did

  • Custom Pylon Signage
  • 24-Hour Visibility Design
  • LED Illumination
  • Weather-Resistant Materials
  • Brand Consistency
  • Professional Installation

The new sign has become a landmark for both locals and visitors alike. We value the Gulf Coast Sign Company's commitment to delivering high-quality work that aligns perfectly with our brand's ethos.

McAllen Tx.
Increase in Nighttime Visibility
Growth in Drive-Through Traffic
Reduction in Energy Costs
Customer Feedback Rating

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Tell us about your project

Main Office

  • Gulf Coast Sign Company
    951 Falcon Blvd.
    San Benito, TX 78586